We don't measure success in deliverables. We measure it in quota attainment, pipeline coverage, and rep retention — with the data to prove it before the engagement ends.
Before an engagement begins, we calculate the expected return. The most powerful anchor is almost always the same: what does it cost when a sales rep leaves?
Preventing one rep replacement pays for most of our engagements.
Sources: DePaul University Sales Effectiveness Survey · SHRM · Industry benchmarks
These are conservative estimates based on research benchmarks, not cherry-picked outcomes. The actual return depends on your org size, ARR, and current performance gap — which the diagnostic quantifies.
The 70/30 model exists because we believe advisory firms should share in the outcome — not just the effort. Every engagement is structured so that 30% of the total fee is contingent on measurable results at a Day 90 KPI gate.
This changes how we show up from Day 1. We're not optimizing for a deliverable checklist or a client relationship that extends the engagement. We're optimizing for the metric that triggers our final payment.
The Day 90 KPI gate is scoped and agreed upon before the engagement begins — typically: quota attainment delta, pipeline coverage ratio, rep retention, forecast accuracy, or a specific revenue metric tied to the work.
We don't use industry benchmarks without attribution. Here are the key data points behind our methodology — and where they come from.
Not a list of things we discussed. A set of systems your team uses every week. This is what a typical 90-day engagement produces.
Scored diagnostic report with pillar-by-pillar findings, priority ranking, and root-cause analysis for every flagged area.
Individual development plans and performance playbooks for every rep — based on the 4-Decision Framework output.
Pipeline stages, activity fields, forecast categories, and reporting dashboards rebuilt to reflect the actual sales motion.
Weekly 1:1 structure, pipeline review format, rep development templates, and manager accountability framework.
Prioritized next-90-day roadmap with KPI targets, owners, and sequencing — so momentum doesn't stop at the engagement close.
Agreed KPI baseline documented at Day 0, with a measurement system in place to track attainment through Day 90 and beyond.