Services & Pricing — Bolden Strategy & Consultation

What We Offer

Full-Stack Sales Development

From self-serve tools to fully embedded advisory partnerships — we meet you where you are and scale with you.

🛠

Sales Development Toolkit

19 browser-based tools covering the full AE journey — from 30-60-90 onboarding through close. No login. No server. Works immediately.

✓MEDDPICC Opportunity Blueprint
✓Territory & Account Planning Assessment
✓30-60-90 Day Plan Builder + Certification
✓Objection Handling Coach (25 objections)
✓Business Case & ROI Builder
✓Champion Development Playbook
✓C-Suite Relationship Building
✓Pipeline & Funnel Alignment (SFDC/Clari)
✓Quota & Commission Calculator
✓+ 10 more tools

Free → $149/user/moOr included with any advisory plan

Access Free →

🏛

Vertical Practice Builders

Six deep-dive practice guides for AEs entering a new vertical or building a specialized practice from scratch.

✓SLED (State, Local, Education, Government)
✓Observability (Logs, Metrics, Traces, AIOps-Obs)
✓Cybersecurity (XDR, SIEM, Zero Trust, Cloud Sec)
✓AIOps (NOC Automation, Event Correlation)
✓Data Analytics (Modern Data Stack, BI, ML)
✓Enterprise AI / GenAI (Strategy, LLMOps, Governance)
✓Market overview, buyer personas, discovery questions
✓Competitive landscape + objection responses
✓90-day GTM launch plan per practice

$97/mo per practice$199/mo all 6 · Free with Advisory

View Practices →

🎓

Training Curriculum & Certification

A full LMS with 5 certification tracks, 20 graded modules, quizzes, and printable certificates — built directly on top of the tools.

✓Track 1: Foundations (Territory, ICP, 30-60-90)
✓Track 2: Deal Execution (MEDDPICC, Discovery, ROI)
✓Track 3: Relationships (Champion, C-Suite, Competitive)
✓Track 4: Close & Forecast (Negotiation, Pipeline, Quota)
✓Track 5: Practice Leadership (6 verticals)
✓Graded assessments — 70%+ to certify
✓5 track certificates + 1 Master Certification
✓Progress dashboard with completion tracking

$299/user/mo$1,999/team (up to 10) · Free with Advisory

Start Learning →

🎨

White-Label Client Portal

Custom-branded toolkit delivery for your clients or sales teams. Your colors, your logo, your tools selection — delivered as a self-contained HTML package.

✓Full brand customization (colors, logo, tagline)
✓Select which tools to include per client
✓Live preview as you configure
✓One-click package download for delivery
✓Client-facing hub with all selected tools
✓No server required — runs in browser
✓Optional static hosting setup (Netlify/Azure)

$2,500 setup$500/mo per active client portal · Free with Full Advisory

Configure Portal →

🤝

Toolkit + Coaching Advisory

Structured coaching engagement on how to implement the toolkit for maximum team impact — workshops, manager enablement, and 90-day KPI review.

✓All 25+ tools included FREE for cohort duration
✓3-session AE onboarding workshop series
✓Manager enablement and coaching session
✓Team Needs Assessment facilitation
✓SFDC/Clari stage alignment workshop
✓30-day post-training support
✓90-day KPI review and recommendations call
✓Recorded sessions for async team learning

$4,800/cohort (15 AEs)$320/AE for 16-50 · Custom pricing 50+

Book Discovery →

🚀

Full Advisory Partnership

Embedded advisory engagement to transform sales development across your entire organization — embedded, ongoing, and accountable to ROI.

★Everything in all other tiers — included FREE
✓Weekly advisor office hours (1 hr/week)
✓Monthly QBR facilitation
✓Manager coaching certification program
✓Individual AE development plans
✓Custom tool development (1 tool/quarter)
✓90-day executive ROI report
✓Priority Slack/email support

$8,500/monthMin. 3-month engagement · All tools + services free

Request Proposal →

Digital Tools

19 Tools. Every Stage of the AE Journey.

All tools run in your browser — no login, no server. Free tier uses browser storage. Subscription adds cloud sync and team features. Advisory plans include everything free.

🎁

Advisory subscribers pay $0 for every tool

Toolkit + Coaching and Full Advisory plans include all tools at no per-seat charge

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${t.i}

${t.n}

${t.p}

Free access $97/5 or $497/all ${t.ind} standalone

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Buy one tool: $97 · All tools: $497 (all tools) · Advisory: included free → $97 (5 tools) · $497 (all tools) · Or get everything free with any Advisory engagement

Vertical Practices

Launch a New Practice with Confidence

Each Practice Builder gives an AE everything they need to start winning in a new vertical — market knowledge, buyer personas, discovery questions, competitive landscape, and a 90-day GTM roadmap.

${[ {i:'🏛',n:'SLED Practice Builder',d:'State, Local, Education & Government. Procurement rules, cooperative contracting, NASCIO/CoSN ecosystems, and the 12-month practice build roadmap.',f:'SLED_Practice_Builder.html',color:'#1a5276',price:'$97/edition or $97'}, {i:'📡',n:'Observability Practice Builder',d:'Monitoring, logging, tracing, and AIOps. The three pillars vocabulary, ICP scoring, competitive positioning vs. Datadog/Splunk/New Relic.',f:'Observability_Practice_Builder.html',color:'#0f4c6e',price:'$97/edition or $97'}, {i:'🔐',n:'Cybersecurity Practice Builder',d:'XDR, SIEM, Zero Trust, Cloud Security, and GRC. Security domain map, CISO personas, 20+ discovery questions, CrowdStrike/Palo Alto battlecards.',f:'Cybersecurity_Practice_Builder.html',color:'#4a1d8a',price:'$97/edition or $97'}, {i:'🤖',n:'AIOps Practice Builder',d:'AI-driven IT operations. Event correlation, anomaly detection, NOC automation. MTTD/MTTR business case. ServiceNow/Dynatrace competitive landscape.',f:'AIOps_Practice_Builder.html',color:'#0d4f6e',price:'$97/edition or $97'}, {i:'📊',n:'Data Analytics Practice Builder',d:'Modern data stack: ingestion, warehousing, transformation (dbt), BI, governance, and MLOps. Snowflake/Databricks/Microsoft Fabric competitive positioning.',f:'Data_Analytics_Practice_Builder.html',color:'#1a6b4a',price:'$97/edition or $97'}, {i:'✨',n:'AI / GenAI Practice Builder',d:'Enterprise AI strategy, LLM deployment, RAG architecture, MLOps, and AI governance. All 6 AI landscape layers. The 84% failure rate positioning.',f:'AI_Practice_Builder.html',color:'#4a1d8a',price:'$97/edition or $97'}, ].map(p=>`

${p.i}

${p.n}

${p.d}

${p.price}

✓ Included in Practice Bundle ($199/mo all 6)

Open Practice Builder →

`).join('')}

All 6 Practice Builders Bundle

Full access to all 6 practice builders — included free with any Advisory plan

$199/mo

vs. $294 individually

Get Bundle Access

Training & Certification

Certify Your Team. Prove the Capability.

A structured learning management system built directly on top of the sales tools — so learning and doing are the same activity.

🎓

Self-Serve Certification

Individual AEs complete tracks at their own pace. Graded quizzes. Certificates on completion.

$299/user/mo

$1,999/team up to 10 users · Free with Advisory

✓ All 5 certification tracks
✓ 20+ graded modules
✓ 5 track certificates + Master Certification
✓ Progress dashboard

Start Free Preview →

🏆

Facilitated Certification Program

Advisor-led certification for your full team — structured curriculum, live coaching, cohort accountability, and organizational assessment at 30/60/90 days.

$6,500 flat per cohort

Up to 15 AEs · Free with Full Advisory · Includes all tool access

✓ Live facilitated sessions per track
✓ Manager coaching on how to reinforce
✓ Team-level assessment and gap report
✓ Cohort accountability check-ins
✓ Certificates with Bolden S&C signature

Request Program Details →

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${c.d}

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Subscription Plans

Simple, Transparent Pricing

Start free. Add what you need. Every advisory plan includes all tools, training, and practice builders at no additional charge.

Starter

Free Access

Self-serve tool access for individual AEs exploring the system

$0

Forever free

No credit card required

✓All 19 tools (browser localStorage)
✓All 6 practice builders
✓Training curriculum preview
✓Export / print-ready reports
✗Cloud sync / team sharing
✗Training certification
✗Client white-label portal
✗Advisory or coaching support

Access Free Tools →

⭐ MOST POPULAR

Tier 1

Tool Subscription

Full toolkit + training with cloud sync and team features

$97

one-time · pick any 5

$97 (5 tools) · $497 (all tools) · $97 (5 tools) · $497 (all 19 tools)

✓All 19 tools — full access
✓All 6 practice builders
✓Training curriculum + certification
✓Cloud data sync (any device)
✓Team sharing & manager visibility
✓CRM export templates (SFDC-ready)
✓Monthly product updates
✗Live coaching or advisory
✗Client white-label portal

Start Subscription →

🎁 ALL TOOLS + TRAINING FREE

Tier 2

Toolkit + Coaching

Tools + training + structured coaching for maximum team impact

$4,800

per AE cohort (up to 15 AEs)

$320/AE for 16-50 · Custom 50+ · All included free

★All tools + training FREE for cohort
✓3 live AE onboarding workshop sessions
✓Manager enablement session
✓Team Needs Assessment facilitation
✓SFDC/Clari stage alignment workshop
✓30-day post-training support
✓90-day KPI review + recommendations
✓Recorded sessions for async learning

Schedule Discovery Call →

Tier 3

Full Advisory

Embedded advisory partnership for org-wide transformation

$8,500

per month (min. 3 months)

Includes all services, tools, training & deliverables

★Everything in Tiers 1 & 2
★All tools + training FREE for org
✓Weekly advisor office hours (1 hr/wk)
✓Monthly QBR facilitation
✓Manager coaching certification
✓Individual AE development plans
✓Custom tool development (1/quarter)
✓Client white-label portal included
✓90-day executive ROI report

Request Proposal →

À La Carte

Add-On Services

Focused workshops and specialized engagements. Advisory subscribers receive a 20% discount on all add-ons.

${[ {n:'MEDDPICC Deep-Dive Workshop',d:'4-hour live session building a real deal through the MEDDPICC Blueprint. Champion development and EB engagement coaching included.',p:'$2,400/session',note:'20% off for subscribers'}, {n:'Territory Planning Sprint',d:'2-day facilitated territory planning workshop. Each AE leaves with a scored assessment and documented territory plan.',p:'$3,800/team',note:'20% off for subscribers'}, {n:'Pipeline Alignment Workshop',d:'Half-day session aligning AEs and leadership on SFDC stage definitions, Clari categories, and commit discipline.',p:'$1,800/session',note:'20% off for subscribers'}, {n:'Executive Selling Masterclass',d:'3-hour C-suite engagement session: personas, access strategy, conversation frameworks, and executive briefing prep.',p:'$2,200/session',note:'20% off for subscribers'}, {n:'Practice Launch Advisory',d:'90-day guided practice launch in one vertical (SLED, Cybersecurity, Observability, AIOps, Data, or AI). Includes ICP build, partner ecosystem, and first account engagement.',p:'$6,500/practice',note:'Included in Full Advisory'}, {n:'New AE Cohort Bootcamp',d:'Full-day structured onboarding for new AE cohorts. All tools, MEDDPICC basics, territory planning, and first 30-day priorities.',p:'$4,500/cohort (20 AEs)',note:'Included in Full Advisory'}, {n:'Client Portal Setup & Delivery',d:'White-label toolkit portal configured for a specific client. Custom branding, tool selection, and delivery support. Includes 30-day maintenance.',p:'$2,500 setup + $500/mo',note:'Included in Full Advisory'}, {n:'Sales Practice Audit',d:'5-day comprehensive assessment of your sales practice — tools, processes, training, coaching, and CRM. Full gap report and 90-day roadmap.',p:'$6,500 flat',note:'20% off for subscribers'}, {n:'Custom Tool Development',d:'A fully custom sales development tool built to your specific methodology, CRM, and process. Delivered as a standalone HTML application.',p:'From $3,500/tool',note:'1 included/quarter in Full Advisory'}, ].map(a=>`

${a.n}

${a.d}

${a.p}

✓ ${a.note}

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Full Comparison

What's Included in Each Plan

Feature	Free	Tool Sub $149/mo	Coaching $4,800/cohort	Full Advisory $8,500/mo
Digital Tools (19 tools)
All 19 Sales Development Tools	✓ Browser	✓ Cloud sync	✓ FREE	✓ FREE
All 6 Practice Builders	✓	✓	✓ FREE	✓ FREE
Cloud Data Sync & Team Sharing	✗	✓	✓	✓
Manager Visibility Dashboard	✗	✓	✓	✓
Client White-Label Portal	✗	✗	✗	✓ Included
Custom Tool Development	✗	✗	✗	1/quarter
Training & Certification
Training Curriculum (5 tracks)	Preview only	✓ Full access	✓ FREE	✓ FREE
Graded Assessments & Certificates	✗	✓	✓	✓
Facilitated Certification Program	✗	✗	✓ Included	✓ Included
Coaching & Advisory
AE Onboarding Workshop Series	✗	✗	3 sessions	Unlimited
Manager Enablement Session	✗	✗	1 session	Ongoing
Weekly Advisor Office Hours	✗	✗	✗	1 hr/week
Monthly QBR Facilitation	✗	✗	✗	✓
Individual AE Development Plans	✗	✗	✗	✓
90-Day Executive ROI Report	✗	✗	✓	✓
Support & Access
Support Channel	Community	Priority email	30-day post-training	Dedicated Slack
Add-On Workshop Discount	—	—	20% off	Included or 20% off

Frequently Asked Questions

${[ ['Are all the tools really free?','Yes — all 19 sales development tools and all 6 practice builders are accessible directly from your browser at no cost. Free tier uses localStorage for data persistence. Tool Subscription adds cloud sync and team sharing. Advisory subscribers get everything free.'], ['What\'s the difference between the Tool Subscription and Free?','The tools themselves are identical. The subscription adds: cloud sync (your data across devices), team sharing so managers can see AE progress, the full training curriculum with certification, CRM export templates, and priority support. For individual AEs, free is often sufficient.'], ['Do advisory subscribers really get all tools, training, and practices free?','Yes. Toolkit + Coaching and Full Advisory subscribers have full access to all 19 tools, all 6 practice builders, the training curriculum, and certification — at no per-seat charge for the duration of the engagement.'], ['How quickly will we see results?','Most organizations see measurable pipeline and forecast accuracy improvements within 30-60 days. Quota attainment improvements become visible at 90 days. Full ROI typically realized at 6 months with a 7:1-50:1 range depending on team size and engagement depth.'], ['Can we get a client-branded version for our customers?','Yes — the Client Branding Portal lets you generate a white-labeled toolkit hub with your client\'s colors, logo, and tool selection. Setup is $2,500 plus $500/mo per active client portal, or included free with Full Advisory.'], ['Do you work with remote or distributed teams?','All tools are browser-based. Workshops are delivered via Zoom/Teams. Sessions are recorded for async team members. The tools work on any device with a modern browser.'], ['What\'s included in a Practice Launch Advisory?','A 90-day guided launch of one vertical practice (SLED, Cybersecurity, Observability, AIOps, Data Analytics, or AI). Includes: ICP build, partner ecosystem mapping, first account engagement strategy, 3 coaching sessions, and a practice launch report. $6,500 flat, or included in Full Advisory.'], ['Can we start with just the tools and upgrade to coaching later?','Absolutely. Many organizations start on the free tier, discover they want coaching support, and upgrade. Your tool data persists — nothing is lost when you upgrade.'], ].map(([q,a])=>`

${q}▼

${a}

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Close More. Ramp Faster.Build a Practice That Wins.

Full-Stack Sales Development

19 Tools. Every Stage of the AE Journey.

Launch a New Practice with Confidence

Certify Your Team. Prove the Capability.

Simple, Transparent Pricing

Add-On Services

What's Included in Each Plan

Frequently Asked Questions

Close More. Ramp Faster.
Build a Practice That Wins.